Is It Time for a New Website? The Importance of a Strong Website

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In all aspects of life, change can be hard. It’s daunting, overwhelming, and sometimes just downright scary. Business is no exception to that.

When it comes to considering changes to your business, a website can be one of the hardest to make. It’s the face of your company – usually the first thing people see when they go looking for you, and what they’ll use to make their decision about doing business with you. It likely took a lot of time to put together in the first place, and once you had it how you wanted, it became a backburner thought – something to leave alone and only make small updates to when necessary.

But you can’t let those hesitations and fears keep you from making the big changes. Your website is too important to let it get stale and not show people what your company is truly all about.

Before you jump on board, think of just some – not all – of the advantages having a solid website brings to you.

Key Benefits of a Good Website
  • 24/7 access – With a website, you’re always available. People can get information about your company anytime, anywhere. This allows them to see what you’re about and get in touch with you, even when you’re not on the clock.
  • Establishes communication – A good site is both a source of information and creates two-way communication. That can be directly through the site with a chat feature, or by having them send messages that you can respond to later.
  • Increases engagement and trust – Your website is a good place to help lead people to your social media (the place they get to see more of your personality and work). Your site also makes you more feel more human by giving you the chance to share stories about your company and your team.
  • Credibility – With our focus (and reliance) on technology and the internet, we’re skeptical of people and companies that don’t have a strong online presence. So, a good website that tells your story means a lot.
  • Starting point for sales – A strong website helps with your SEO strategy, which will make people more aware of your company, even if they don’t seek it out directly. This can lead to more business and growth.

There are so many things your website does for your business, some you don’t even think twice about because it’s doing them without any effort from you. And think of how many more results you could see if you brought some new life into your website.

If you’re still not convinced, here are a few reasons to consider:

  • Keeping up with the times – With how impressive technology and design is today, you don’t want people to think you’re letting your business go stagnant. If you haven’t made any updates in while, whether to content, design, or a combination of both, then your site might start to feel boring and less appealing to customers.
  • Rebranding – Your website is one of the best places to let your brand identity shine. If you’ve made changes (or thought about them) to your branding, your website needs to be included in that.
  • Keeping up with the competition – One of the easiest ways to get left behind in your industry is with a bad website. If your competitors are putting out a fresh face and making things more appealing and user friendly, it’s not a hard sell for people to choose them over you.

We know a new website seems like a big task – and don’t be fooled, it can be. But when you think about how much it means for your business and overall success, that stress is worth it. You just need the right team to help design and develop it, one that you trust and know has your goals in mind.

How We Can Help

Once you’ve decided to take the leap and are ready to make a new website actually come to life, we’ll walk you through every step of the process. From the initial talks of what you need and what your goals are, to the design discussions and throughout development, our team will be here to answer your questions, take in all your feedback, and build the site of your dreams. Then once it’s ready to go live, we’ll also be here for you on for the other side. We’ve got website maintenance and management plans available so you can rest easy knowing the team who built the site is also here to keep it running properly and make any changes you may need down the road.

If you’re ready to get the ball rolling, or maybe talk it through a little more, reach out to us! We love website design and development and are here to help you reach your goals!