Online Marketing in a Pandemic

News, Status

The way the country conducts business has changed as a result of the coronavirus pandemic. More customers are looking for online or contact less options when it comes to shopping and services, and companies are doing what they can to adjust to the new norm and stay afloat. While working through that process, marketing efforts have changed as well.

As technology has grown and become more prevalent over the last decade, online marketing strategies have become more common. But now, as more people are looking for updated information and doing more shopping online than ever before because of the pandemic, these strategies aren’t just prevalent, they’re vital to a company’s success.

COVID-19 taught (and continues to teach) businesses many things about working through tough times and coming out stronger on the other side. In the marketing world, the main lesson has been the importance of having an online presence early, before you think you actually need it. For the companies that weren’t already online and using the tools it presents to their advantage, they are dealing with the effects of COVID-19 while also having to develop new marketing efforts on an unfamiliar platform. While companies that already had these tools in place have been able to update their messages and focus more of their attention on adjusting their business practices.

Marketing online has taken on a new meaning during these unprecedented times and is more beneficial for companies than ever. Here are five reasons having a strong online marketing presence is crucial for your business, especially now:

  • Meet your customers where they are
  • Easily measure success and track responses
  • Expand your reach in a cost-effective manner
  • Distribute your message at any time of day
  • Ability to change course and share new information quickly
Why They're Important

The main advantage of online marketing tools is their ability to share messages at a moment’s notice and at any time of day, and people will see them. According to the Pew Research Center, 81 percent of Americans own a smart phone – meaning the vast majority of the country has access to the internet at the palm of their hand. Because of this, they can access information about a company, including their marketing efforts through social media, websites and online ads, whenever they want.

Because there is no specified timeline for when information can be shared online, companies can switch messages at any point of the day or during a campaign based on the situation they are facing and what their metrics are telling them. Rather than having to reprint billboards, wait for the next print issue to come out or change displays in a store, online tools can be changed with the push of a button. This helps keep the conversation current and ensures the most important and attention-grabbing information is always what customers are seeing.

By utilizing these marketing tools, which are cheaper than more traditional outlets, companies have the ability to develop stronger relationships with their established and potential customers. This can lead to a wider client base and higher brand recognition because more people see what the company is doing and how they are handling whatever situation they are facing.

How We Can Help

At WePro Solutions, our marketing efforts are focused on online platforms. We know this is where most people are devoting their time and attention, and we want our clients to get the best bang for their buck. This is why we believe online tools – SEO, social media, advertisements and more – are future of marketing and what will help companies survive the coronavirus pandemic and thrive moving forward. We’re determined to make sure you have the best tools in place for your business, and we’re ready to help you build them in a way that’s perfect for you and your clients. Contact us today and see how we can help grow your online presence and prepare you for the future of marketing!